Of all the issues the Obama administration is grappling with, a modest redesign of what food labels say about sweeteners might not have seemed among the more controversial. But ever since First Lady Michelle Obama unveiled the plan last year, a lobbying frenzy has ensued.

The objections have come not only from candy makers and bottlers of soft drinks.

The governor of Massachusetts implored the administration to rethink its proposal. The governor of Wisconsin protested too. So did the government of Australia, which warned the move could violate international trade agreements.

The proposal being considered by the Food and Drug Administration would add a new line to labels on packaged products noting how many teaspoons of sugar had been added.

The FDA’s problematic push for an added-sugar label on food

The furor over the idea reveals the extent to which extra sugar is infused into even the most unlikely foods and the concerns that manufacturers have about consumers finding out. The FDA has received 287,889 public comments on the plan, including many from major food companies and trade associations.

Nutrition advocates say the strong reaction shows just how much is at stake.

“They know this will impact how people choose their products, and that terrifies them,” said Renee Sharp, director of research for the Environmental Working Group, one of several advocacy groups campaigning for the label change.

But food industry representatives say the proposal is unwarranted. Current labels disclose the total amount of sugar in a product, combining what occurs naturally in a food and what is added during processing. Sugar is sugar, and no evidence justifies singling out one type for added labeling requirements, industry officials say.

“The lack of science to justify ‘added sugar’ labeling sets an alarming precedent,” the president of the Sugar Assn., Andrew Briscoe, wrote the administration.

Opponents warn of a slippery slope that starts with sugar but doesn’t end there. Any number of ingredients could be targeted next as a de facto warning to consumers, they say.

via Food industry waging a bitter battle over proposal on added-sugar labels – LA Times.

First Lady Michelle Obama’s anti-obesity campaign Let’s Move is out with new advice for Americans: skip the buffet and stick to unsweetened tea.

The tips were introduced as part of Mrs. Obama’s “#GimmeFive challenge,” which is encouraging people to come up with five ways to be healthier for the fifth anniversary of Let’s Move.

President Barack Obama’s five ways to be healthy are jogging on stage to give a campaign speech, shooting a basketball, playing tennis, climbing the stairs to Air Force One, and lifting a baby, according to a video announcing the challenge.

“We all have to try harder to live a healthier life, but it’s important because these habits lead to a more fulfilling life,” Let’s Move said in a recent blog post. “On days when your family can’t cook at home follow these suggestions from USDA’s MyPlate.”

The suggestions include choosing water, fat-free milk, and unsweetened tea instead of soda, and asking for salad dressing to be served on the side. “Then use only as much as you want,” Let’s Move said.

“Choose a ‘small’ or ‘medium’ portion,” they said. “This includes main dishes, side dishes, and beverages.”

The recommendations also included opting for vegetable stir fries and kebobs, and steering clear of the buffet.

“Order an item from the menu instead heading for the ‘all-you-can-eat’ buffet,” Let’s Move said.

via Let’s Move: Skip the Buffet | Washington Free Beacon.