What if you could eat a plate of French fries, loaded with calories, and not absorb the fat because of what you’re drinking.

“Yes, I want it,” exclaimed one woman in Market Square.

Well, that’s exactly what PepsiCo is selling in Japan; and, so far, only in Japan.

“I definitely need it as I get older,” one man told KDKA money editor Jon Delano.

“I think it’s a great idea, but I’m a little concerned about what they’re going to put in it.”

What’s in it is obviously important.

Unlike the Pepsi bought in the USA, the Japanese will be able to buy something called Pepsi Special.

It contains an additive called Dextrin, a fat-blocking fiber that is supposed to keep the body from absorbing fat and lower cholesterol levels. That’s a claim that the Food & Drug Administration has not yet bought.

But if it does, as a marketing tool, a Pepsi drink that blocks fat could be a winner.

“If you read some of the product claims, there’s one thing I saw that says you’ll be able to eat a piece of chocolate cake and it won’t be absorbed,” says Point Park University business professor Elaine Luther.

Pepsi Special Sold In Japan Claims To Block Fat « CBS Pittsburgh