Mike Roberts, a former president and chief operating officer of McDonald’s Corp., is preparing to debut the first location of a health-focused, fast-casual concept called LYFE Kitchen in August.

LYFE, which is an acronym for “Love Your Food Everyday,” is being developed by Roberts together with investment banker Stephen Sidwell, who also is an investor in Garden Protein International, the Canada-based company that produces Gardein, a meat-free protein line.

In preparation for its debut, the operators of LYFE introduced champion swimmer Janet Evans as a brand ambassador Tuesday in the first public event for the concept.

Fat Thanks to Sunita K. for the tip!

Former McD exec readies launch of LYFE Kitchen | Nation’s Restaurant News