The Australian Medical Association is urging the government to use shock tactics in television commercials warning of the risks of eating fatty foods.

Doctors have proposed to the government of Victoria television and newspaper advertisements costing $25 million to graphically show the effects of fat on the body’s internal organs as part of a public health campaign about obesity, the Australian Broadcasting Corp. reported Sunday.

Dr. Gary Speck of the Australian Medical Association Victoria says the commercials would be modeled on U.S. ads that show people downing huge amounts of sugar and fat.

Doctors urge ‘shock tactics’ on obesity – UPI.com