Just As Beautiful is aimed at women who are between a size 14 and 20 and, crucially, will not use models who are slimmer than its target audience.

It will feature articles on fashion, cooking and lifestyle – but unlike many other titles, it won’t include tips on dieting.

‘No model under size 14 will get into the magazine.’

New magazine Just As Beautiful will only use ‘larger’ models | Mail Online

Fat Thanks to Anant P. for the tip!