Health labels on food could be making people fatter rather than helping them to lose weight, a study has found.
People eat more food than they should if it is labelled healthy because they think it is less filling than fatty options.
Consumers tend to binge when they see nutritional signs because they automatically assume they are making a better choice.
As a result they could end up consuming more calories overall, researchers said.
The results suggest that, while eating too much is often the cause of obesity, eating too much healthy food could make you fat too.
Source: Healthy food labels ‘fuel obesity crisis’ say Austin McCombs School of Business | Daily Mail Online