Oprah faced not just fashion retail racism, but size bias too | Heidi Moore

Oprah Winfrey

Race is tied with socioeconomic status struggles; so is weight. There have been some studies of a link between a woman’s size and her socioeconomic status, showing that women with low incomes tend to be of higher weight. There are many theories on this – because of unsocial working hours, lower availability of healthy food in poor neighborhoods, and other factors that may affect food choice and metabolism.

On the other side of the scale, anorexia and other eating disorders tend to be more common in people of higher socioeconomic status. You don’t need science to tell you this: in the cold calculation of high-end fashion or jewellery or luxury bags, a woman’s dress size is often assumed to be a marker of her status, as much as race is. Both indicate a certain institutional bigotry, an assumption based on outdated – and just plain wrong – cliches about what a person’s bank balance looks like based on what their body looks like.

This is what most women know: when a woman walks into an upscale store, she has already been evaluated as to the size of her bank account or credit line (or whether she looks like she can attract a man with both of them). High-end shop assistants, like everyone who works on bonus, commission or by their wits – Wall Street traders and pool hustlers, for instance – are taught to size up a mark at a thousand paces. They read grooming, body language, clothing, and accessories as a sign of how likely someone may be to spend – or lose – money.

This is what that Zurich shop assistant was doing. Lacking the crucial information that Oprah was a celebrity, she relied on shallow markers: her size, her race. Even a Donna Karan dress is not enough to overcome those biases.

Oprah was looking to buy a handbag, which has no size measurements, but the product is not the point: in an upscale boutique, all buyers are judged, in part, by their weight. Many shops want the people in them to look “thin and cool”, in the words of Abercrombie & Fitch’s CEO. They may grudgingly sell larger sizes, but only online.

The key thing for people of any size is to remain hidden from areas where status is important. The rather unintelligent thinking seems to be that fat is infectious, or that thin people won’t want products that have been merely glanced at by anyone over a size 10.

As a result, there is a kind of social segregation based on weight as well as on race. To test this, walk into any other fashionable shop in Zurich, or Gstaad, or London, or Paris, or Los Angeles, or New York: you may see women in flip-flops, women with messy ponytails, women in ripped jeans. Those are all perfectly acceptable – as long as she is also carrying an expensive handbag or accompanied by a man who looks like he has means. But you will rarely, if ever, see even a perfectly groomed, immaculately dressed woman above a size 10.

Shop assistants in upscale boutiques in fashionable areas of major cities have become practiced at hovering around ample women in a hurry to remind them:

Oh, I’m sorry: we don’t have anything in your size.

And this size bias trickles down the economic scale: clothing retailers at all levels perpetuate the idea that carrying an extra 30lb is anti-fashion. Identifying low body weight with low status seems to infect clothing retailers from Lululemon to Abercrombie & Fitch. Last week, Lululemon said that clothes above a size 12 “are not part of its business strategy”, and Abercrombie’s cheerleaders-only aesthetic has become the stuff of legend. “A lot of people don’t belong (in our clothes), and they can’t belong,” says Abercrombie CEO Mike Jeffries.

This is, of course, ridiculous. There are many reasons for a woman’s weight to vary, including everything from medication to thyroid issues to stress to lifestyle. Fat-shaming, as the fashion retail industry often indulges in, is also a form of fat-blaming: it assumes that a woman’s weight tells you all you need to know about her. This is irrational and, most importantly, completely false.

Oprah faced not just fashion retail racism, but size bias too | Heidi Moore | Comment is free | theguardian.com