MCDONALD’S Corp spurned calls to assess the impact of its food on childhood obesity, and said its trademark clown Ronald McDonald would be hawking Happy Meals to kids for years to come.

“This is about choice and we believe in the democratic process,” Chief Executive Jim Skinner told a packed room at its shareholders’ meeting, to an enthusiastic wave of applause. “This is about the personal and individual right to choose.”

Shareholders of the world’s largest fast-food chain resoundingly rejected a proposal that would have required it to issue a report outlining its role in the childhood obesity epidemic, saying customers were free to make their own dietary choices.

“Ronald McDonald is an ambassador to McDonald’s and he is an ambassador for good. Ronald McDonald is going nowhere,” Skinner said firmly, prompting more cheers from shareholders.

Among the dissenters at the meeting was Dr. Donald Zeigler, director of Prevention and Health Lifestyles at the American Medical Association, who asked when the burger chain will stop marketing to children using Ronald McDonald.

Zeigler, who is also visiting assistant professor at Rush University Medical Center, was one of 550 healthcare professionals who had signed an open letter to McDonald’s pleading that it “stop making the next generation sick.”

McDonald’s stockholders reject obesity proposal