In June, first lady Michelle Obama appeared in a hip-hop music video that featured rapper Doug E. Fresh, singer-songwriter Jordin Sparks and TV medical personality Dr. Oz. The catchy song urged kids to “work hard/eat right” and “tell somebody/it’s your body/c’mon.” The song was just the first of a 19-track album, the majority of which are hip-hop, to be released by the Partnership for a Healthier America, the anti-obesity nonprofit that launched in conjunction with Michelle Obama’s Let’s Move! anti-obesity campaign, and a New York-based group called Hip Hop Public Health.

The full album, which includes songs with names like “Veggie Luv,” by Monifah and J Rome, “Hip Hop LEAN,” by Artie Green, and “Give Myself a Try,” by Ryan Beatty, will be released on Sept. 30.

Let’s Move! Executive Director and White House assistant chef Sam Kass says the White House is fully behind the initiative to use hip-hop – and other genres of music – as a tool to get kids to live healthier lives.

“Cultural leaders and visionaries in our country can give these messages to kids in a way that’s not preachy. Kids are going to be dancing and listening to the music,” he says. “I think hip-hop in particular – so many kids love hip-hop. It’s such a core part of our culture …and particularly in the African-American community and the Latino community which is being disproportionately affected by those health issues.”

Michelle Obama’s Newest Initiative: Using Hip-Hop to Fight Obesity – US News and World Report