An ad agency is taking heat for digitally altering the appearance of a child model to make her appear fatter than she actually is. The ads have been running in California and depict a chubby little girl drinking from a container labeled sugar.
Emma Bazilian, a media reporter for Adweek told ABC news that “They are taking a perfectly healthy little girl and Photoshopping her to make her look unhealthily obese.”
A spokesperson for the agency behind the campaign said: “This campaign serves to educate parents…on the realities and dangers of childhood obesity and get them to change their behaviors.