Get people to drink swap tea or coffee for soft drinks with breakfast _ that’s one of the strategies Coca-Cola’s main bottler in Europe is targeting to boost sales in the United Kingdom.
Coca-Cola Enterprises Inc. issued a report last week that identifies a variety of ways it can increase sales over the next five years in the region. One category entitled “Complete the Meal” notes that breakfast is often referred to as the most important meal of the day, with about a quarter of all drinks being consumed before 10 a.m.
“How do we motivate people to make soft drinks, like smoothies, juices and other on-the-go products, part of their morning ritual in the same way as tea or coffee?” the report asks.
In a statement, the company said it was referring specifically to smoothies and juices in suggesting breakfast as an area for growth.