New NYC Ad Campaign Targets Sweetened Teas, Fruit Drinks

new NYC health department ad warning of sugary drinks

New York City’s campaign to cut consumption of sugary drinks now features ads warning people about sweet teas, sports and energy drinks and fruit-flavored beverages.

The city health department launched the TV and bus ads Monday. The spots say such drinks might sound healthy but are packed with added sugar and that can lead to obesity and other health problems. Some of the ads target kids and teens.

Instead, the health department urges residents to drink fat-free milk, seltzer or water and eat fresh fruit instead of drinking juice.

The ads cost about $1.4 million. They further a “pouring on the pounds” campaign that dates to 2009.

New NYC Ad Campaign Targets Sweetened Teas, Fruit Drinks « CBS New York