Moving beyond dressing up as a giant tomato and filling school buses with sand, Jamie Oliver has kicked his campaign to save the world up a notch with a letter asking United Nations Secretary-General Ban Ki-Moon to take up the topic of childhood obesity with the global body at a high-level meeting this week. And, as any good celebrity advocacy letter to an international organization would, Oliver’s is filled with statistical citations, emotional appeal and self-referentiality.
So why should UN delegates care what a celebrity chef thinks? Oliver has the answer: “You may not know me, but I have spent many years now working in schools and communities and talking to governments in the US, Britain and Australia, campaigning against the epidemic of obesity which is threatening the lives of our children and has a good chance of bringing our economies to a standstill through bad health within twenty years.”
