A good billboard is designed to get your attention, but some billboards popping up around Georgia may be getting more than their fair share.

They are part of a new initiative from the Georgia Children’s Health Alliance called “Stop Childhood Obesity.”

The billboards appeared in Macon and Columbus and feature pictures of overweight children alongside messages like “he has his father’s eyes, his laugh and maybe even his diabetes” or “fat kids become fat adults.”

The campaign continues online, with video testimonies from overweight children describing how they are teased by others or get tired easily.

“Nobody’s really paying attention to [child obesity],” says Ron Frieson, who is in charge of the campaign. “So we felt as though it would take some drastic measures.”

Too drastic, some say. The National Association to Advance Fat Acceptance says the campaign stigmatizes overweight children and have called for the billboards to come down.

Critics say obesity campaign more harmful than helpful | 11alive.com